Talking about the growth and evolution of a spiritual business is a little taboo. It’s also a little nerve-racking for me actually to put myself out in this way—yet I’m writing this blog because I think this is an important topic. I want people to know these two major traps you can fall into if you’re going into a business for yourself.
First, what I mean by spiritual business isn’t necessarily teaching spirituality or doing healing work. Maybe it’s teaching something you love. Maybe it’s caregiving for others. Maybe it’s creating tapestries or clay pots. Maybe it’s styling hair. A spiritual business to me is something that feeds your soul in a deep, meaningful way. A spiritual business to me is a business where you’re offering something deep from within. Something you almost can’t help but offer. It’s often wildly creative. And it’s also incredibly challenging.
I rarely share this, but Whole Life Elevation has grown relatively slowly and there have been a number of fears and doubts I’ve had through most of its journey (Should I keep going?! Is this ever going to work? ). Starting my own business teaching yoga and offering craniosacral therapy was a lot more challenging than I thought it would be, and the 6 months of savings I started with disappeared quickly! Many of us get torn between having that brings in money and doing work that we find meaningful and/or joyful.
If you are working and you want to build a business doing work that you enjoy (more), that ignites you, here are 2 game-changing myths I’d like to share with you.
Myths about growing a biz:
1) If I do what I love and I’m good at it the money will just come in. While there is some truth that joy, love, and sincerity will attract people to your work, there is real strategy and patience that is required. Even if you don’t see results right away it doesn’t mean you should throw in the towel. Often times people expect results quickly (I know I did), but it takes much, much longer than people usually anticipate.
2) I don’t need to learn the basics of marketing—the right people will find me someway. I see this so often with many of my fellow spiritual healers and teachers. While it’s possible that people will find you through word of mouth or stumbling across your website, you also need to get the word out about what you do in a way that people can understand how you can help them. Most people who are doing healing or some kind of creative, spiritual work are either afraid of sharing what they do or they feel they don’t need to. Believe me, getting the word out makes a huge difference. If your work is impacting people in a positive way, you need to find a way to let people know about what you do.
I share this with you because if you are offering spiritual, creative, and/or healing work with others, and you’re struggling, it may be because of these myths. Have patience, be willing to learn, and don’t be afraid to share what you do! I’m also available for marketing help. Learn more here!